Thursday, October 27, 2011

Akshayakalpa - A brief introduction


Akshayakalpa- Promising an organic future
Akshayakalpa is a first of its kind and unique private sector initiative to incubate rural-entrepreneurship based business models in Indian agriculture landscape. Akshayakalpa vision is to elevate Indian agricultural production practices from existing subsistence to enterprise level, there by generating attractive livelihoods opportunities for rural youth.

The key elements of an efficient enterprise - adequate capital, optimal technology and best management practices and market orientation are being integrated into rural agriculture based enterprises. Towards this Akshayakalpa is working closely with village youth and farmers to setup profitable and sustainable rural enterprises as a first step towards creating wealth in our villages.

Akshayakalpa is also setting up procurement and processing industries in villages for value addition to agricultural commodity at the source of production and hence derive right value for the produce, meantime create substantial employment opportunities. This is aimed at avoiding distress sale of agriculture produce season after season. Akshayakalpa is actively exploring strategic new market segments and innovative strategies to market the value added agricultural produce.

Akshayakalpa is driving hub and spoke model for production, procurement, processing and marketing of agricultural commodities, where decentralized production systems owned and operated by farmers and centralized processing, marketing and services centers managed by Akshayakalpa shall drive the transformation of Indian rural landscape. With this villages will emerge as economically independent and vibrant communities.

Organic Food: Gaining significance world wide
Discerning people across the world have realised the benefits of going organic. Organic food sector is growing owing to the increased awareness and responsive markets. Indian organic agriculture movement is growing and attracting enlightened farmers to take up organic cultivation. In this context, Akshayakalpa have poised itself to lead the way with first of its kind organic milk production and processing facility of substantial scale in Indian dairy sector.

Building Organic Infrastructure
As a first step towards grounding rural-entrepreneurship based business models, Akshayakalpa have launched a movement to setup integrated organic dairy clusters to promote dairy enterprises in villages. The infrastructure comprises of:

•An integrated organic dairy cluster to produce, procure, process and market 100000 liters of organic milk per day in Hassan and Tumkur districts of Karnataka.
•300 satellite farms with 25 cows each within 30 KM radius of the processing plant near Tiptur.
•Innovative technologies and process automation will be incorporated into the satellite farms to enhance quality of milk whilst reducing human drudgery, hence resulting in economically viable farming enterprises.
•The farmers will be provided with end to services like agriculture extension, veterinary, bank linkages, insurance and marketing.
Milk will be chilled at the farm immediately after milking, thereby reducing the chances of bacterial growth in the milk.
•Cold chain shall be maintained in all milk handling cycles - production, procurement, processing and distribution and delivery till consumers door step for the first time in the country.

Milk from Akshayakalpa: Time to make the change
Take a closer look at your glass of milk
It is common knowledge that there is regular use of steroids, female hormones, antibiotics in cow treatment and cows are fed with urea along with concentrate feeds. Unsanitary and unscientific cow housing being the order of the day, and the cows are tied and are forced to lie on their own fecal matter causing mastitis, hoof infections, diarrhea and umbilical infections of calves and host of other management deceases. Impact of such stressful conditions will be very obvious on the quality of milk.  This coupled with unhygienic milk handling and lack of chilling facilities at farm level compound the problem. As a consumer is that what you want in your glass of milk?

A refreshing change that benefits all
Happier Cows make Healthier Milk
Under Akshayakalpa organic milk production protocol, ethical treatment of cows and cow comfort takes precedence.
Every dairy farm is designed to provide essentials comfort factors like protection, plenty of air and ventilation.   Cows are not tied and can either rest under the shade of trees in the paddock areas or on mattresses provided in the specially designed cow sheds. Cows have easy access to green fodder based and diets and water all through the day. Green fodder is specially grown under organic production protocols.

Every cow is monitored electronically for its health status, movement and milk production, 24 hours a day.  Based on such monitoring and supervision and appropriate treatment measures are initiated if need be.
Veterinary protocol ensures that first treatment approach is to use Ayurvedic and Homeopathic medicines. If antibiotics are used in rare cases (to save life) the animal under treatment will be quarantined for a prescribed number of days. Use of any hormones is strictly prohibited.

Mandatory protocol on clean and stress free housing, fodder based diets and veterinary practices ensure milk produced is antibiotic and hormone free. In addition milk will be rich in anti-oxidants and anti aging factors such as omega-3 fatty acids (Conjugated Linoleic Acid) making it the Healthier Milk from happier cows!.

Technology innovation at the grass root level:  Key differentiator
Akshayakalpa have brought in series of innovations in to organic milk production systems. The cow sheds are designed for maximum cow comfort and hygiene. Loose housing system with 24/7 access to food and water is adopted. Only green fodder based diets are used for the first time in commercial dairy production in the country. Special fodder production and preservation protocols are devised to ensure green fodder availability all through the year.  Innovative and state-of-the-art technologies for automation of dairy farms are employed. This ensures that Akshayakalpa organic milk retains most of the milk proteins and stands out in all quality parameters.

Bringing the organic lifestyle to you
 •Bangalore, the ever evolving city, will be the first one to cherish Organic Milk and Milk products from Akshayakalpa fostered rural enterprises.

•Akshayakalpa’s current focus is to make every glass of milk, organic and hygienic. Initially the Akshayakalpa organic milk will be available in standard milk pouches. Meantime plans are in place to use tetra pack technology for milk packing for increased convenience for our consumers

Organic Products in the Pipeline
•Cow Milk, Paneer, Ghee, Curds, Flavored Milk, Cheese & Ice Cream.

Akshayakalpa organic milk will be available through all the organic outlets in Bangalore city. Select areas are also being targeted for home delivery. Be a part of this great movement.

People behind this unique Organic Initiative
Akshayakalpa is headed by Dr. G.N.S. Reddy who has co-partnered with other illustrious members from various fields ranging from Agriculture, Veterinary, Information Technology, Engineering, Dairy and Marketing specialists.

The key members of the management team
- Dr. G.N.S. Reddy, Chairman and Managing Director, formerly VP at BAIF, has close to 30 years experience and specializes in managing large teams and in implementation of livestock management, treed based farming, natural resource management and rural engineering initiatives. 
- Dr. Prasanna T, COO, formerly Managing Director of Bellary district milk union (KMF) and has close to 30 years of experience in dairy industry. He specializes in milk processing and formulation of milk products.
- Mr. Ravishankar G, an entrepreneur and formerly VP at Wipro Technologies is part of the senior team and board member at Akshayakalpa. He brings in 25 years of rich experience in managing teams and corporate governance models. 
- Stellapps Technologies, the technology firm founded by engineers with 14-18 years of experience in software, IT and process automation are leading   technology and automation efforts to make this venture as one of the most innovative and efficient dairy cluster in the country


Further information and address and contact details:
Akshayakalpa Farms and Foods Pvt. Ltd.
382/2, Sharadanagara, Tiptur – 572202, Karnataka
Phone: +91(0)8134-250045, +91 9845152359, +91 9900092392
email: info@akshayakalpa.org,  web: www.akshayakalpa.org

2 comments:

Anarkan said...

Hi, I came to know of your blog thru Mr Shashi Kumar's link on his account. And I really am amazed at this initiative of Dr Reddy and team at Akshayakalpa. I too believe that this is only way forward to bring about change in the flawed growth story that has come to epitomise India..We need a revolution in Agriculture and thereon to change the scenario in India's villages to really make this an equitable and just growth story. I am myself a retail professional who is looking to get into sustainable integrated farming of my own soon. I would really like to of help in any way possible to Akshayakalpa. Please let me know on how to take this forward. great going. best of luck...
gaurav

K SRAO said...

Very Good Initiative by the Founder.. It is essential for Indian Rural area. We too have good, great and energetic People at village leevl to take organic forming a successful venture.

With Best wishes

K Sreenivasa Rao
Edible oil/Biodiesel Process Manager
Vizag
Cell:+9196760 33102
vco2006@gmail.com